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Oakland Park, Florida,
About Us:
Black Horse Automotive is a full-service automotive center specializing in exotic and European vehicles. We offer high-end maintenance, repairs, collision repair, performance upgrades, detailing, and cosmetic enhancements. Known for precision and passion, we take pride in delivering top-tier service to a discerning clientele. As our brand continues to grow, we’re seeking a Marketing Specialist to elevate our visibility, engagement, and customer acquisition.
Job Summary
We are looking for a creative and skilled Marketing Specialist to lead both digital and offline marketing efforts. The ideal candidate will be experienced in social media management, video production, website updates, vendor collaboration, and lead generation strategies. This is a hands-on role with plenty of creative freedom and real impact on business growth.
Key Responsibilities
Digital & Social Media:
Manage and grow all social media platforms (Instagram, TikTok, Facebook, etc.)
Create, schedule, and post consistent, high-quality content
Develop and maintain a content calendar
Interact with followers to boost engagement and brand awareness
Create and edit video content showcasing services, vehicles, and shop culture
Operate various types of cameras and drones for high-quality media capture
Website Management:
Update and maintain company website with current promotions, photos, services, and contact information
Ensure the website is user-friendly, mobile-optimized, and reflects the brand’s identity
Coordinate with developers or platforms as needed to implement changes or improvements
Offline Marketing & Lead Generation:
Plan and coordinate in-person events, promotions, and vendor collaborations
Design and distribute print marketing materials and targeted mailers
Open new vendor accounts and maintain strong professional relationships
Execute creative campaigns to drive foot traffic and generate leads
Additional Duties:
Design and manage digital advertising campaigns
Track and analyze performance metrics across all marketing channels
Develop and send email campaigns using customer lists and segmentation
Promote monthly service specials and performance features in collaboration with the shop team
Monitor and respond to online reviews and manage reputation platforms
Ideal Candidate
We’re looking for someone who is:
Creative, self-motivated, and detail-oriented
Proficient with design tools (e.g., Canva, Adobe Suite)
Skilled in operating various cameras and drones
Capable of producing and editing professional video content
Comfortable managing and updating business websites
Strong in communication and time management
Confident working both independently and collaboratively
Compensation & Start Date
Weekly Salary: $800 – $1,300 (based on experience)
Performance-based bonuses
Start Date: As soon as possible
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