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Duluth, Minnesota, Job Title: 8342MG – Marketing & Communications Pro 2 Working Title: Marketing & Communications Specialist Unit: UMD Chancellorâ™s Office Department: Glensheen Reports to: Senior Manager of Operations Schedule: 40 hours per week April through December – 8:00am to 4:30pm M-F; 32 hours per week January through March – 8:00am to 4:30pm Tu-F; may include evenings, holidays, and weekends as needed The position of Marketing & Communications Specialist reports directly to the Senior Manager of Operations and is responsible for marketing and communications of the estate. This includes coordinating all digital and print marketing, managing social media platforms, and providing timely communications regarding Glensheen news and events. This position supervises and directs the work of student workers. This position may work evenings, holidays, and weekends. Applicants are encouraged to attach a portfolio to their applications. Priority consideration will be given to those who applied before August 1st. Job Duties: Communications (35%) Develops, designs, and implements an overall strategic communication plan to maximize Glensheenâ™s exposure to and engagement with audiences across various mediums Track expenses to ensure budget stay within annual allowances. Develops, designs, and implements Glensheenâ™s brand messaging, image and experience; ensure it is consistent across all communication. Maintain Glensheenâ™s website with timely and accurate information, monitor analytics and optimize user experience and call to actions. Designs and implements e-news content and distribution, including writing communications to external audiences, creating newsletters, overseeing the maintenance of email lists and tracking analytics. Ensure that the organizationâ™s digital communication channels meet the needs of internal and external stakeholders in a timely, accurate and compelling way. Assist colleagues across the organization with messaging to ensure it is consistent, accessible, and following brand guidelines. This includes supporting senior leadership with the development and review of fundraising materials, requests, and public presentations to support Glensheen projects and initiatives. Respond to guest reviews, inquiries, and concerns in a timely manner. Maintain knowledge of industry standards for communication. Disseminate information to staff across the estate on innovations and trends. Marketing & Social Media (35%) Develops, designs, and implements an organic and paid marketing strategy to maximize Glensheenâ™s exposure to audiences across various mediums. Continually refine and optimize the strategy utilizing measurement tools, sales, and attendance trends to determine effectiveness. Create engaging content for multiple social media platforms. Continually refine and optimize content strategy utilizing audience analytics, sales, and attendance trends to determine effectiveness. Engage with and cultivate audiences across social media platforms to highlight features of the historic site, its collection, events, and brand. Continually refine efforts utilizing measurement tools to determine effectiveness. Lead the development process to gather and analyze data about Glensheenâ™s target audiences. Create and continuously update understanding of visitor segmentation and visitor profiles. Coordinate and/or manage the creation of marketing and communication materials for print, digital, and on-site use. This includes design, vendor coordination, directing student workers, and distribution of materials. Create graphic direction and concepts for design elements. This includes the supervision of student workers tasked with executing directives as assigned. Update community calendars with dates and details of Glensheen events and happenings. This includes media-related calendars, Explore Minnesota, local chamber and DMO calendars, and others. Provide customer marketing insight during development of tours and events. Maintain knowledge of industry standards for marketing and social media. Disseminate information to staff across the estate on innovations and trends. Media and Public Relations (25%) Engage and cultivate relationships with local and statewide media to promote Glensheen. Represent Glensheen, along with the senior leadership team, as a public face of the organization. This includes executing press events and interviews, attending community events, and serving with affinity groups. Designs, develops, and implements a proactive strategic earned media strategy to build affinity and engagement of Glensheen locally, regionally, and within the museum field. Engage and cultivate relationships with partners to support tourism and community connections in our local area and across the state. This includes destination marketing organizations, tourism and marketing promotion entities, Explore Minnesota, and local photographers and videographers. Conceptualize, write, and execute press releases and media pitches. Coordinate and lead promotional events including press tours and conferences. Respond to media inquiries and support colleagues with messaging to fulfill media requests in conjunction with or the absence of the marketing manager. Maintain knowledge of industry standards for media, public relations, museums, and tourism. Disseminate information to staff across the estate on innovations and trends. Interact with guests to Glensheen. Strive to interpret Glensheen to guests in an effective, interactive, and meaningful way. Other Duties as Assigned (5%) Serve in the role of opener/closer in rotation with other staff to provide opening and closing support for the estate including arming and disarming. This may include weekend, evening, and holiday shifts. Required Qualifications: Bachelor’s degree in communications, marketing, public relations, or other related fields plus two years of experience or a combination of education and work experience to equal at least six years Strong verbal and written communication skills Computer experience required Preferred Qualifications: Experience in a supervisory role or leading project teams Strong customer service skills Strong analytical skills Demonstrated success in creating engaging content Demonstrated ability to organize and prioritize multiple tasks Demonstrated ability to perform tasks in an organized manner with attention to detail and timelines Ability to work independently and be a self-starter Ability to work with a diverse population in a courteous and professional manner Ability to work successfully as a team player Intermediate knowledge of Microsoft Office Suite or Google Suite Intermediate knowledge of Adobe Creative Cloud products or Canva Experience using a project management tool Experience using social media management tool
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