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Are you a strategic marketer with proven experience driving results at the point of sale? We’re looking for a Dealer Marketing Specialist to lead localized campaigns, support dealer networks, and enhance the customer journey through data-driven initiatives and cross-functional collaboration.
While automotive experience is preferred, we welcome candidates with strong retail marketing backgrounds focused on point-of-sale environments.
Key Responsibilities
Dealer Marketing Strategy
- Develop and execute marketing plans to generate leads, improve customer retention, and increase dealer sales.
- Analyze regional performance metrics and provide actionable insights.
Dealer Support & Enablement
- Provide training, resources, and support for local dealer initiatives such as promotions and events.
- Ensure alignment between dealer activities and brand messaging.
Customer Journey Integration
- Collaborate with sales and marketing teams to streamline lead management.
- Enhance customer and dealer experiences through CRM and UX best practices.
Localized Campaign Development
- Design and implement region-specific marketing campaigns tailored to local audiences.
- Coordinate with suppliers and vendors to deliver impactful marketing materials.
Cross-Functional Collaboration
- Work closely with internal teams to maintain consistency in brand strategy and execution.
- Gather dealer feedback to continuously improve marketing efforts.
Requirements
- Advanced English proficiency (spoken and written).
- Proven experience in automotive dealer marketing or retail marketing for point-of-sale environments.
- Availability to travel frequently and work on weekends.
- Strong command of CRM platforms and ability to analyze customer behavior through localized campaigns.
- Excellent communication and negotiation skills.
- Results-oriented mindset and ability to thrive in dynamic environments.
Education
- Bachelor’s degree in Marketing, Advertising, Communication, or a related field.
Ready to make an impact in retail marketing? Apply now and help us shape customer experiences where it matters most—at the point of sale.
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