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Addison, Texas, PRIMARY FUNCTION:
Promotes TXCPA’s brand and drive revenue growth for products and services through the creation and implementation of digital marketing communications and management of TXCPA’s digital platforms and presence.
ESSENTIAL DUTIES:
Assist with development and coordinate implementation for a digital marketing strategy for TXCPA and related entities.
Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Provide creative and content support with graphics, ads, email layout, and website design.
Create and manage a digital marketing calendar.
Update website content for TXCPA and hosted chapter websites.
Proactively work with TXCPA entities and staff to ensure adequate and timely coverage of events and programs in all digital communications.
Collaborate with internal teams to create website content and optimize the user experience.
Create social media content and maintain TXCPA’s social media presence with a focus on delivering relevant updates and growing the number of followers and impressions.
Manage and promote the online member community as a resource for members.
Monitor activity and ensure consistent and relevant content is shared.
Identify growth opportunities for additional communities and member engagement opportunities.
Measure and report performance of all digital marketing campaigns and assess against goals.
Identify trends and insights and recommend strategies that optimize TXCPA’s spend and performance based on the insights.
Brainstorm new and creative revenue and membership growth strategies through digital marketing.
Write marketing copy for e-communications and publications as needed.
Provide graphic design support for projects as needed.
Perform other duties as assigned.
MINIMUM QUALIFICATIONS:
Bachelor’s degree in marketing or a related field.
Proven experience in digital marketing.
Demonstrable experience managing SEO/SEM, marketing database, email automation, social media and display advertising campaigns
Experience in optimizing landing pages and user funnels
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics)
Working knowledge of web publishing, HTML, CSS, and JavaScript development.
Excellent written and verbal communication skills.
Ability to maintain a high degree of professionalism.
Excellent multitasking skills.
Highly developed attention to detail.
Ability to prioritize tasks and meet deadlines.
PREFERRED BACKGROUND:
Knowledge of the accounting profession, business community.
Proficiency with software packages currently in use by TXCPA.
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